The Korean In(no)vasion

It is a well known fact that years ago, Samsung was nothing but a smalltime electronics maker selling Sony-like (read: copycat) products. Not anymore. Today the name Samsung is synonymous with innovation and quality. The hallmark of Japanese products till a few years ago. As Samsung and LG forge ahead in the consumer electronics arena, their automobile counterparts are not behind. A few years before, if you drove an Accent or a Kia in US, people did nothing short of laughing at you. Korean cars where considered as low quality products not suitable for the World’s largest automobile market. Not anymore. Hyundai’s Elantra and Santa Fei are a major success in the United States and the company has big plans for the new look Sonata. Now Korean automakers are challenging the Toyotas and Hondas for a larger pie in this huge market.


The 20th century hi-tech products were from the Japanese stable. I won’t be surprised if the Korean’s dislodge the dominance of Japanese and completely outsmart them in the 21st century. Keep your fingers crossed.




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